Me Now | nick-allsop

Hi, I'm Nick.

Do you think the best advertising is clever, or populist?

For 25 years, as ECD, CD and Creative, I've tried to prove it has to be both.

I've worked with many legends, from Sir John Hegarty to Vicki Maguire.

The lesson I absorbed from all of them is: to be truly effective, first you must entertain.

As a junior art director at DDB, the bloke in the next office was John Webster.

His shelf groaned with awards, to the point of collapse.

But he just wanted his ads to make people think, laugh, & cry.

He taught me the most entertaining, effective work starts with listening.

To clients, strategists, account teams, producers.

And most of all, to your audience.

Listen. Entertain. Sell.

Sound like the kind of advertising you like? Let's work together...

photo: Dennis Baars